![]() ![]() ![]() Nike designed the Air Jordan I based around the Chicago Bull's colors, red and black, and only 23% white, which was a violation of that policy. Failure to follow this policy resulted in a $5,000 fine per game. ![]() The NBA policy stated that the shoes must be 51% white and in accordance with the shoes that the rest of the team was wearing. Sales greatly exceeded expectations, earning $126 million in one year. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years. Ultimately on October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. While Jordan had many offers, Nike was the only one that was determined to make Jordan "a stand alone star and give him a signature shoe line." The other companies saw Jordan as a figure that they could use. Jordan criticized the shoe for its colorway, however Nike put his opinion and criticisms into a great deal of consideration to create a brand that represents Jordan's identity as a play and create his "real signature shoe". Nike compromised a compelling meeting with Jordan, playing a "highlight video of Jordan's various dunks and anti-gravitational moves, scored to the 1984 pop song "Jump," by the Pointer Sisters" as well as giving the first design of the shoe to showcase to Jordan. The Jordan Logo, known as the " Jumpman", originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the 1984 Summer Olympics.Īs Michael Jordan was entering his rookie year in 1984, he was approached by Adidas, Converse, and Nike to sign a shoe deal to play in their shoes. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. Related apparel and accessories are marketed under Jordan Brand. Air Jordan is a line of basketball shoes produced by Nike, Inc. ![]()
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